Marketing & Lead Generation
Lead generation, review management, email marketing, and online booking tools that help contractors win more work.
How to Choose
For most contractors, the marketing problem isn't awareness — it's consistently following up with inquiries and turning past customers into repeat referrals. The highest-ROI marketing investments for contractors are typically Google Business Profile optimization, reputation management (reviews), and a simple follow-up automation that re-engages past clients annually. Paid lead generation platforms like Angi and Thumbtack can supplement organic leads but rarely replace the economics of referral-based growth.
Key Features
Review ManagementRequest, monitor, and respond to reviews on Google, Yelp, and industry sites
Lead Capture FormsEmbed forms on your website that route leads directly to your CRM
Email CampaignsSend seasonal promotions and newsletters to your past customer list
Online BookingLet homeowners request appointments directly from your website or Google listing
Paid Lead PlatformsPurchase verified leads from services like Angi, HomeAdvisor, or Thumbtack
SEO ToolsTrack your local search rankings and optimize content for contractor-relevant keywords
What to Look For
- Automated review request workflows triggered after job completion
- Call tracking to measure which marketing channels are generating phone calls
- Integration with your CRM so leads from every source land in one pipeline
- Local SEO features specific to service-area businesses, not just brick-and-mortar
- Reporting that ties marketing spend back to won jobs, not just clicks