Roofr

The Roofing Sales Engine

Roofr consolidates the roofing sales process into a single platform. Their standout feature is the Instant Estimator — a widget you embed on your website that gives homeowners a rough quote instantly in exchange for their contact info, turning your website into a lead-generation engine.

When a lead comes in, order a $15 aerial measurement report or draw it yourself using high-res imagery. Then instantly convert those measurements into a stunning Good-Better-Best digital proposal that the homeowner can sign and pay from their phone.

The ConstructionPerks Take

We think Roofr is best for: Residential roofing contractors who want a modern, all-in-one sales and CRM platform designed to increase lead capture and close rates.

One thing to think about is its focus on the front end. While it's a powerhouse for sales and estimating, if you need deep multi-crew production scheduling you may need supplemental software.

Frequently Asked Questions

How much do measurement reports cost?

Roofr charges a flat $15 for detailed aerial roof measurement reports, significantly cheaper than many legacy competitors.

What is the Instant Estimator?

It is a white-labeled tool for your website. Homeowners enter their address and using satellite imagery and your pricing, it gives an instant rough estimate while capturing their lead info.

Can customers pay through Roofr?

Yes, Roofr features integrated payment processing, allowing homeowners to pay their deposit or final invoice directly from the digital proposal.